1. The reblog button mechanised viral stars on Tumblr,” says Karp. Communities of users began to coalesce around topics such as cycling and technology, following and reblogging one another. “If you think of Facebook as being a strict friends’ network, Tumblr is a strong interest network,” says Boyd. “On Facebook, it’s a DNS [domain name system] for people. Tumblr is a place to share and communicate.” Charlie O’Donnell, a New York-based venture capitalist, says that Tumblr has now gone beyond being just a publishing tool. “What’s really exciting is the interconnectedness, the community. It makes blogging in other places kind of lonely.
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